Mission Statement

We believe in leveraging our loyal relationship in the U.S. Fashion Industry by providing an
excellent platform for European fashion and lifestyle brands. We are committed to direct
relationships by combining the best fashion products in Europe with the U.S. Marketplace. The
PrivateCollection & Co. team has a strong passion in which continued success lies in teamwork and
the opportunities the team brings for development and growth. We are devoted to develop, retain
and attract the best Brands reflective of the worlds of Fashion and Lifestyle. Direct Relationships,
being direct in all we do. We are dedicated to; behaving ethically, responding to needs in a timely
fashion and reasonable manner, fostering open communications and building effective relationships
with our partners, Global Citizenship, participating responsibly Globally. We are committed to
understanding and respecting the laws, values and cultures wherever we do business; profitably
growing in all markets; promoting a healthy business climate, and contributing positively in every
community we call home, both personally and organizationally.